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Dating service marketing graphs

left swipes, bad dates, good dates, the odd marriage proposal and sore thumbs has taken the world by storm since it launched three years ago.

Data analysis shows former popular US dating sites are on the decline as Tinder’s popularity soars, and it appears we’re seeing a similar trend here in New Zealand.

The app, described by a Bloomberg Business writer as a “pathologically addictive flirting-dating-hookup app” has revolutionised the online dating scene since its launch in the US market officially in 2012 after a less publicised initial release in 2007.

The app launched here in August 2013, and since its release the top three New Zealand dating sites: NZDating, Find Someone and Zoosk haven’t been doing so well.

Brazil is Tinder’s third largest user base, following the US and UK.

Key Tinder Statistics By September 2014, Barclays predicted the app’s valuation to reach

The app launched here in August 2013, and since its release the top three New Zealand dating sites: NZDating, Find Someone and Zoosk haven’t been doing so well.

Brazil is Tinder’s third largest user base, following the US and UK.

Key Tinder Statistics By September 2014, Barclays predicted the app’s valuation to reach $1.1bn by the end of 2015, now managing more than one billion swipes a day.

Tinder might not be No.1 now but there’s clear opportunity for expansion. A Quarter of Tinder Users are Already Paying for Online Dating Getting online daters to spend their cash has been a major issue for the online dating industry; currently, only 1 in 8 dating site visitors are paying for them.

What’s more, the ad-based models that most free dating sites follow face a major challenge too – more than a third of dating site visitors say they regularly use ad-blocking software. Already, one quarter of its user base say they are paying for online dating – giving it a notable over-index.

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The app launched here in August 2013, and since its release the top three New Zealand dating sites: NZDating, Find Someone and Zoosk haven’t been doing so well.Brazil is Tinder’s third largest user base, following the US and UK.Key Tinder Statistics By September 2014, Barclays predicted the app’s valuation to reach $1.1bn by the end of 2015, now managing more than one billion swipes a day.Tinder might not be No.1 now but there’s clear opportunity for expansion. A Quarter of Tinder Users are Already Paying for Online Dating Getting online daters to spend their cash has been a major issue for the online dating industry; currently, only 1 in 8 dating site visitors are paying for them.What’s more, the ad-based models that most free dating sites follow face a major challenge too – more than a third of dating site visitors say they regularly use ad-blocking software. Already, one quarter of its user base say they are paying for online dating – giving it a notable over-index.Tinder now claims to have matched billions of online daters, with its daily number of swipes often surpassing a billion.Stats like these are some of the reasons why this dating app has gained large amount of news attention, as well as lofty valuations, amid claims that it is revolutionizing the online dating game.So, it’s clear that these new apps have yet to overtake traditional dating sites like Match.com, OKCupid and Chinese dating site Jiayuan.But there are some issues here for the online dating industry – the numbers visiting dating sites have flat-lined over the past two years.Tinder’s mobile app sessions, and Tinder has taken over.In just 200 days its sessions skyrocketed while the online sites started plummeting, showing a clear preference for the app.

.1bn by the end of 2015, now managing more than one billion swipes a day.

Tinder might not be No.1 now but there’s clear opportunity for expansion. A Quarter of Tinder Users are Already Paying for Online Dating Getting online daters to spend their cash has been a major issue for the online dating industry; currently, only 1 in 8 dating site visitors are paying for them.

What’s more, the ad-based models that most free dating sites follow face a major challenge too – more than a third of dating site visitors say they regularly use ad-blocking software. Already, one quarter of its user base say they are paying for online dating – giving it a notable over-index.

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